The Product Life Cycle: A Guide from Start to Finish

Luke Smith
The marketing support you provide during each crucial phase of the product life cycle can greatly impact the length of each phase and the success of your product.

Programmatic Buying: How Media Is Changing

Meg Strange
Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Writing Style Guide: 10 AP Style Tips You May Not Know

Geile/Leon Marketing Communications
Use our writing style guide with tips, hints an examples to keep your media writing and AP Style knowledge sharp.

The Hell With Extension, Put Digital Media Advertising First

Tim Leon
The strategy, planning and impact of digital media advertising opportunities have a large payoff in visibility and overall business. We created a webinar and presentation with our partner, Goodway Group, about tackling the opportunities digital media advertising presents.

Trending Now from G/L: Real-Time Marketing and #TheDress

Geile/Leon Marketing Communications
Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.

Trade Shows: Hard On the Feet, Good for Business

Geile/Leon Marketing Communications
Sixty-nine percent of contractors recently surveyed said they learn about new products at trends by attending trade shows. A few months ago, Geile/Leon conducted this survey among home improvement/remodeling professionals, the results of which were published in our white paper, A Special Report For Home Improvement Product Manufacturers: The Big Payoff Awaits Those Who Invest […]

The Blurring Lines of Owned, Paid & Earned Media

Geile/Leon Marketing Communications
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]

Why We’re Proud To Be An Idea Town

Geile/Leon Marketing Communications
They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week But the closing of ADDY Week is always a bittersweet feeling, right? Another […]

Hiltons of Branson Names Lisa Jones Director of Sales & Marketing

Geile/Leon Marketing Communications
Geile/Leon would like to congratulate Lisa Jones and welcome her in her new role as the Director of Sales and Marketing for the Branson Convention Center, Hilton Branson Convention Center Hotel and Hilton Promenade at Branson Landing hotel. Together, Geile/Leon and the beautiful properties situated in the heart of the Midwest’s entertainment capital have collaborated […]

The 2013 Media Marketplace—An Opinion

Geile/Leon Marketing Communications
Call me an optimist (or pessimist if you’re the one who has to buy media in a high demand marketplace), but my bet is that advertisers will encounter a rather robust 2013 marketplace, relative to recent non-election years. While I don’t have a crystal ball, there is a lot of recent news leading me to […]