Find Your Why: Make It Mean Something

Tim Leon
G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.

Find Your Why: No One Rallies Around Mission Statements, So Discover Your Purpose

Randy Micheletti
B2B
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Find Your Why: Why Do You Do What You Do?

Geile/Leon Marketing Communications
There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Trending from G/L: What Makes Mobile Marketing Matter?

Geile/Leon Marketing Communications
Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Find Your Why: How? Start By Asking Questions

Geile/Leon Marketing Communications
Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.

Find Your Why: Inspired Company, Inspired Growth and Company Culture

Geile/Leon Marketing Communications
Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.

Trending from G/L: Does YouTube have a legitimate online video competitor in Vessel?

Geile/Leon Marketing Communications
It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.

Trending from G/L: Hiring an Advertising Agency the Right Way

Geile/Leon Marketing Communications
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Trending from G/L: Sponsored Content on Instagram keeps growing

Geile/Leon Marketing Communications
Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.

Trending from G/L: Rail Safety getting the Google treatment

Geile/Leon Marketing Communications
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.
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