Trending from G/L: Free Lynda education in St. Louis

Geile/Leon Marketing Communications
The St. Louis County Library recently announced that cardholders would have access to Lynda, an online education resource for business and creative skills as well as software.

Trending from G/L: Are Craft Sodas about to pop?

Geile/Leon Marketing Communications
At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.

7 Examples of Horrible Marketing Advice

Luke Smith
There's some horrible marketing advice out there. We're here to debunk some of those myths.

Trending Now from G/L: Hardee’s gets Unexpected Viral Social Media Exposure

Luke Smith
Because of social media, it is important for your brand to always be equipped to not only embrace the good, but also prepare for the worst.

Find Your Why: Make It Mean Something

Tim Leon
G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.

Find Your Why: No One Rallies Around Mission Statements, So Discover Your Purpose

Randy Micheletti
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Find Your Why: Why Do You Do What You Do?

Geile/Leon Marketing Communications
There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Trending from G/L: What Makes Mobile Marketing Matter?

Geile/Leon Marketing Communications
Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Find Your Why: How? Start By Asking Questions

Geile/Leon Marketing Communications
Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.

Find Your Why: Inspired Company, Inspired Growth and Company Culture

Geile/Leon Marketing Communications
Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.