Trending from G/L: How far will personalized marketing and advertising technology go?

Geile/Leon Marketing Communications
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

The Product Life Cycle: A Guide from Start to Finish

Luke Smith
The marketing support you provide during each crucial phase of the product life cycle can greatly impact the length of each phase and the success of your product.

Trending from G/L: How Nike’s relationship with LeBron remains timeless

Geile/Leon Marketing Communications
Even before he'd played his first professional game for the Cleveland Cavaliers in 2003, Nike had signed LeBron James to a deal worth $90 million.

Trending from G/L: How Patagonia let Denali have the spotlight

Meg Strange
Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.

Trending from G/L – Marketing Buzzwords aren’t even real anymore

Geile/Leon Marketing Communications
It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

Trending from G/L: Social Impact Cruises

Randy Micheletti
In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.

Programmatic Buying: How Media Is Changing

Meg Strange
Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Trending from G/L: Wearable Tech Cycles On

Geile/Leon Marketing Communications
Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

2015 Internet Trends Report – What Stands Out

Geile/Leon Marketing Communications
Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

Trending from G/L: How can FIFA sponsors weather the storm?

Geile/Leon Marketing Communications
The recent FIFA scandal puts sponsors on the hot seat. How should they respond?