Trending from G/L: Does YouTube have a legitimate online video competitor in Vessel?

Geile/Leon Marketing Communications
It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.

Trending from G/L: Hiring an Advertising Agency the Right Way

Geile/Leon Marketing Communications
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Trending from G/L: Sponsored Content on Instagram keeps growing

Geile/Leon Marketing Communications
Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.

Trending from G/L: Rail Safety getting the Google treatment

Geile/Leon Marketing Communications
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.

Trending from G/L: How far will personalized marketing and advertising technology go?

Geile/Leon Marketing Communications
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

The Product Life Cycle: A Guide from Start to Finish

Luke Smith
The marketing support you provide during each crucial phase of the product life cycle can greatly impact the length of each phase and the success of your product.

Trending from G/L: How Nike’s relationship with LeBron remains timeless

Geile/Leon Marketing Communications
Even before he'd played his first professional game for the Cleveland Cavaliers in 2003, Nike had signed LeBron James to a deal worth $90 million.

Trending from G/L: How Patagonia let Denali have the spotlight

Meg Strange
Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.

Trending from G/L – Marketing Buzzwords aren’t even real anymore

Geile/Leon Marketing Communications
It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

Trending from G/L: Social Impact Cruises

Randy Micheletti
In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.