Geile/Leon Marketing Communications

Trending from G/L – Marketing Buzzwords aren’t even real anymore

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the territory, and it’s hard to beat around the bush any other way.

The marketing world isn’t all that different. Sometimes we just can’t help ourselves.

So, when Joe Lazauskas at Contently put together this quiz of marketing buzzwords, I figured I had it in the bag. Nevertheless, I’m afraid I overlooked the competition and ended up in the 60-69% bracket. Dang it. Guess I’m going to have to put in a strong week of training so I can be ready for next week.

Here are some of my current favorites:

Owned Media/Owned Audience – this is one that I used a lot when I was working extensively on social media platforms. The premise is simple: with TV, radio, billboards, and other traditional advertising mediums, you have to pay to get in front of that audience; whereas, with social media, your brand “owns” those Likes/Follows for the rest of time.

Problem is, social networks (*cough*Facebook*cough*) are making it harder to reach those connected to the brand…unless you have an advertising budget, of course.

Actionable insights – I’m kind of surprised this one hasn’t become more popular in the business world. Basically, you’re trying to say that you should do something based on research. Which might be slightly redundant because most research is probably conducted with an end result in mind. But it sure sounds cool!

Brand journalist – We’re big believers in helping brands tell their story in a compelling manner. We definitely believe in creating good content that makes the target audience want to learn more. But I know quite a few journalists who HATE this term. Like, want to put the word on a bullseye and throw darts at it kind of hate. Pro Tip: never call yourself this when pitching a press release.

Branded emojification – I literally can’t even.

If you’re ever looking to cut through the clutter (dang it, I did it again), contact us and we’ll help you create a message that doesn’t sound like a millennial version of Mad Libs.

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