When Subpar Branding Just Won’t Fly

Randy Micheletti
For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. […]

Industry Spotlight: Equine Web Design

Randy Micheletti
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

Trending from G/L: Mars Commercials From Another Ad Planet

Geile/Leon Marketing Communications
Bite Size Horror The relationship between marketing and entertainment is a long and storied tale of product placements, sponsorships and the like. It’s made the journey from subtle positioning in the background of a movie scene to TV episodes in popular shows that center around a corporate product. And of course, has anything really come full […]

Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.

Geile/Leon Marketing Communications
Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on […]

6 Tips for Using Product Videos

Geile/Leon Marketing Communications
It’s no secret we’re all constantly glued to screens of all sizes. The fact that you’re reading this blog is evidence enough. From our smartphones to our laptops and tablets and televisions, we are constantly bombarded with information from the screens that surround us. Anything we could ever want to know is easily within reach. […]

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

Trending from G/L: We are All Going To Die

Dave Geile
If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!

Healthcare Marketing Blogs

Dan Diveley
We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.

Trending from G/L: New TV Tracking Opens New Doors for Brands

Mary Sawyer
These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

Trending from G/L: Thanks Canada for telling us we’re great!

Mary Sawyer
Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign
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