Category: Branding

Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.

Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

The recent FIFA scandal puts sponsors on the hot seat. How should they respond?

Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

We all know that creating consumer demand grows your brands. Product managers live and breathe this every day…but what do you have to do to create this demand? How do you keep your brand relevance and awareness high in the marketplace?