Category: Trends

REI is making the right move in making Black Friday a paid holiday for its employees.

While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.

Want to be successful at LinkedIn marketing? Either have a lot of money or be really creative.

With so many competing products, a personalized branding experience just bridges a greater connection with consumers.

A new flying car prototype has the G/L team geeking out.

With a combined $800 million in investment funding for DraftKings and FanDuel, you’ll be seeing video testimonials of Average Joe’s striking it rich for the rest of the year, at the very least.

Los Angeles Football Club is attempting to build a rapport with millennial fans well before a soccer ball is even kicked.

Technology is changing people’s lives and becoming apart of them—literally in this colorful case.

We asked our team what would be the first thing they would do with awesome camera technology like Lily.

So, as we say to all of our clients, whether they are marketing to millennials or any other demographic, you have to understand the “why” and “how” of the audience.