Category: Trends

The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.

Major consumer brands are jumping on-board and gradually perfecting the art of storytelling through these new, unique video formats.

The St. Louis County Library recently announced that cardholders would have access to Lynda, an online education resource for business and creative skills as well as software.

At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.

Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.

Because of social media, it is important for your brand to always be equipped to not only embrace the good, but also prepare for the worst.

Jet.com is kind of like an online version of Costco without having to buy everything in bulk.

Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.

A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.