Category: Strategy

Last year, there was no shortage of surprises, new features and time in the national spotlight when it came to social media’s influence in politics. Cough, Russia. In 2018, we can expect to see the social media relationship between brands and consumers continue to evolve and affect the way we connect and engage with one […]

I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people […]

Today, marketers and CMO’s are looking at the digital marketing landscape and heavily investing more and more ad dollars to reach audiences. Expectations are high for getting the results, data, metrics, marketing analytics, traffic, engagement, conversions and ROI, and marketing managers and CMO’s are being held accountable. And we believe as their partner, we should […]

We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.

Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign

The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.

Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.

“We’ve thoroughly enjoyed working with our newest clients primarily because they’re great organizations to work with,” said Tim Leon, President and Lead Strategist at Geile/Leon Marketing Communications.

The first generation ili is currently capable of translating between Chinese, Japanese, and English, facilitating nearly instant multilingual conversation between any combinations of the three.

Getting the best media coverage from a trade show may take some extra planning, but it's worth it.