Category: Strategy

New Product Launches are an exciting time for a company - especially when they're done right.

Inbound Marketing can bring success to your business at any scale - here's one example.

When they're done right, body positivity messaging can make a brand warm and approachable.

A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.

Whether it's C-level, the marketing department folks or a consultant for the job; the point is that B2B marketers and advertisers need to appeal to the motivation of the respective person and their job title.

There is no failing at Instagram if you create compelling content.

Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

Trends come and go but a strong brand plays a vital role in a company’s long-term success.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.