Category: Planning

Property insurance, product liability insurance, business interruption insurance… you probably have policies in place to help with those risks, but what about protecting your brand during and after a crisis? A crisis management plan becomes a necessity when dealing with the public eye and brand awareness. Review our advice and download our checklist to see how your crisis management plan would hold up in a crisis.

For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.

Read this six quick tips on how to improve your creative brainstorming techniques for the most efficient brainstorming sessions and business ideas.

Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.

As marketers, the common vernacular we use in marketing and advertising to designate the customer/prospect is “target audience.” It’s not a bad term and is well entrenched in marketing and media circles when defining who we are targeting with our advertising message. However, most target audience profiles just scratch the surface. For example targeting women […]

Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

It’s that time of year again – planning for the year to come. This can be a daunting task, but it’s one of the most important things we can do as marketers to strategically grow our businesses. A plan is essential and will outline how you will attract patients, retain staff and communicate your brand […]

Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.