Category: Planning

Collecting big data isn’t necessarily the challenge. How can we apply insight to the visitor data in order to tailor content and create conversions? Here are just a few tips to get you organized.

Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.

An ad grabs your attention, tells a story and truly makes a mark…in the ad industry, you respond with kudos to its creator and share it with your coworkers. You also have the strong possibility of reading an article about the ad’s accolades at some point in the year. But, while industry cred is always […]

Before we know it, the first quarter of 2014 will be behind us. Hopefully the annual marketing plan that was so carefully developed is being implemented, and so far, proving successful. Although, there’s one valuable aspect to remember – plans aren’t set in stone. While some initiatives prove to be as successful as you anticipated, […]

By mid-November, chief marketing officers and their teams are deep in the trenches of planning for the upcoming year. They are evaluating successes, failures and opportunities for growth. Whether you’re just beginning or wrapping up, consider these few thoughts if you haven’t already.

Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

It’s 2013 and trade shows aren’t going anywhere, so shouldn’t you start improving your trade show ROI? Get the seven tips you and your company need to start using digital technology and understand how to supplement the trade show experience — ultimately leading to stronger customer relationships, new business opportunities and profitable sales leads.

As an account executive, an important part of my job is being a “keeper of knowledge” and taking detailed notes, as well as tackling projects with clients and our internal team. So, when I came across a Harvard Business Review blog post about the inefficiencies of non-digital note taking it made me think, “what’s the […]

I think it’s a safe bet that we’re the agency that can say, “we’ve got it covered.” We have a strong grasp on what needs to happen to get the job done, and I’m confident we do it well—we make it mean something along the way. But making it mean something for our clients is […]

It’s that time of year — allocating marketing dollars and planning for 2013 begins, along with reflecting on the year that’s passed. What worked? What didn’t? What do we want to accomplish next year? Were my marketing dollars maximized? Did I reach who I needed to? Answering these questions and drafting long- and short-term marketing […]