Category: Planning

Brand refresh exercises are growing in popularity among internal marketing managers.

Getting the best media coverage from a trade show may take some extra planning, but it's worth it.

New Product Launches are an exciting time for a company - especially when they're done right.

One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.

Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

Trends come and go but a strong brand plays a vital role in a company’s long-term success.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.

Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.

Whether you’re on the B2B or B2C side of things, there’s value in inbound marketing.