One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.
Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.
A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!
Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.
There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.