Category: Planning
Real Price Transparency in Healthcare – I’ve seen it!
There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.
Trending from G/L: A Report On Millennials that stands out
There are a lot of articles about Millennials out there. This one actually wasn't that bad.
Trending from G/L: Oskar Blues Fuels American Outlaws and St. Louis Soccer
The future for both Oskar Blues and The American Outlaws seems bright.
REI stays true to brand despite Black Friday temptation
REI is making the right move in making Black Friday a paid holiday for its employees.
How to fight Ad Blockers? More Quality Content and Native Advertising
Good native advertising, like good public relations, should be informative and relevant to the reader.
Display Advertising on the Decline? Well, yes and no.
While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.
Trending from G/L – Snickers enters the personalized branding game
With so many competing products, a personalized branding experience just bridges a greater connection with consumers.
Trending from G/L: Parallel Parking made easy and the flying car of tomorrow
A new flying car prototype has the G/L team geeking out.
Trending from G/L: Why DraftKings and FanDuel are EVERYWHERE
With a combined $800 million in investment funding for DraftKings and FanDuel, you’ll be seeing video testimonials of Average Joe’s striking it rich for the rest of the year, at the very least.
Trending from G/L: The Future of YouTube Advertising
Major consumer brands are jumping on-board and gradually perfecting the art of storytelling through these new, unique video formats.