Category: Media
7 Examples of Horrible Marketing Advice
There's some horrible marketing advice out there. We're here to debunk some of those myths.
Trending Now from G/L: Hardee’s gets Unexpected Viral Social Media Exposure
Because of social media, it is important for your brand to always be equipped to not only embrace the good, but also prepare for the worst.
Find Your Why: Make It Mean Something
G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.
Find Your Why: Inspired Company, Inspired Growth and Company Culture
Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.
Why Storytelling in Media Relations Matters
So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.
Trending from G/L: Does YouTube have a legitimate online video competitor in Vessel?
It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.
Trending from G/L: Hiring an Advertising Agency the Right Way
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.
Trending from G/L: Twitter Ads Get More Personal
New options in Twitter Ads will definitely be a part of how the user experience for the platform continues to evolve.
Trending from G/L: Sponsored Content on Instagram keeps growing
Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.
Trending from G/L: How far will personalized marketing and advertising technology go?
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.