Category: Integrated Marketing

Because of social media, it is important for your brand to always be equipped to not only embrace the good, but also prepare for the worst.

With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Jet.com is kind of like an online version of Costco without having to buy everything in bulk.

There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.

Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.

So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.

It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.

New options in Twitter Ads will definitely be a part of how the user experience for the platform continues to evolve.