Category: Integrated Marketing

Trends come and go but a strong brand plays a vital role in a company’s long-term success.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.

Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.

Whether you’re on the B2B or B2C side of things, there’s value in inbound marketing.

There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.

Mobile Apps are still a critical tool when they address a key need.

The future for both Oskar Blues and The American Outlaws seems bright.

REI is making the right move in making Black Friday a paid holiday for its employees.

Good native advertising, like good public relations, should be informative and relevant to the reader.