Category: General

Whether it’s businesses, programs or employees, we are always excited to work with those who take their company’s mission and values to heart. Someone that goes beyond the day-to-day practices and really makes the work they’re doing and the product they’re producing mean something. Recently, thanks to our client Lincoln Electric, we had the good […]

Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive […]

We all have one in the office, the person who likes every post, retweets every article and seems to spend their day being a social media butterfly instead of focusing on their job. You might wonder why the boss keeps this person around, but the answer is actually pretty simple, they’re probably one of the […]

Every social media outlet has its rules. And I’m not only referring to the guidelines set forth by the media itself. Instead, I’m talking about a list of “unofficial, but crucial and different” rules that outspoken social participants have decided should be in place. Each avenue has these ambiguous and probably debatable rules. If you’re […]

Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs.

Just a little more than a month ago, G/L welcomed Travis Randolph to the creative squad as our newest copywriter. What’s the new guy like? In a word, “orange.” We can explain. If you have been around advertising, marketing or seen one episode of “Mad Men,” you know copywriters have a way with words. But, […]

It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new […]

Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be […]

It’s fair to say that, as an industry, we can’t get enough Mad Men. And what is particularly interesting and inspiring, for me, is the show’s authenticity. Creator and Executive Producer Matthew Weiner’s attention to detail is all there, from costume — to set design — to storyline.

  Things like this wouldn’t be possible if it weren’t for our clients and G/Lers around the agency. We want to say thank you to everyone involved in making last year mean something. We’re excited about the things to come and look forward to an even better year in 2013. #MakeItMeanSomething