Category: Digital

Trends come and go but a strong brand plays a vital role in a company’s long-term success.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.

Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.

Whether you’re on the B2B or B2C side of things, there’s value in inbound marketing.

There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.

Mobile Apps are still a critical tool when they address a key need.

There are a lot of articles about Millennials out there. This one actually wasn't that bad.

The Best Christmas Ads 2015 bring some high-quality emotion to the table.

REI is making the right move in making Black Friday a paid holiday for its employees.