Do You Know Who You’re Talking To Online? How Advertisers Are Getting It All Wrong

Geile/Leon Marketing Communications
It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new […]

#UMSLdigital Media Marketing Conference Recap

Geile/Leon Marketing Communications
Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be […]

How To Pin It To Win It

Geile/Leon Marketing Communications
Pinterest easily ranks as my favorite social media site. All of the ideas, collaboration, innovative ways to approach household tasks, outfit inspiration … it’s seriously addicting. And I’m not alone. Pinterest ranks as one of the fastest-growing social sites. But, the site has the potential to go beyond DIY and dinner ideas. Brands and companies […]

How Ambush Marketing is Matching Up vs. Sponsorships During #MarchMadness

Geile/Leon Marketing Communications
Whatever you do, don’t say “March Madness” or “Final Four.” It’s a perfect scenario for any “creative” in the marketing and advertising field really: Figure out a savvy way to utilize social media and digital exposure that ties into the “ma-ma-ma-ma-mad” basketball games that start today. It’s called digital ambush marketing — a low-cost alternative […]

3D Printing: Embracing A New Dimension of Manufacturing

Geile/Leon Marketing Communications
3D printing has been in the news quite a bit lately, which is surprising. It’s definitely a newsworthy practice, but it’s strange that 3D printing is just now gaining real momentum since the capabilities have been around for over 25 years. With the introduction of materials that are easier to produce and manipulate into its […]

5 Reasons for Digital Engagement in B2B Industries

Geile/Leon Marketing Communications
The digital space provides businesses opportunities for inbound marketing, increased reach, lead generation and, ultimately, conversions. Does this really apply to the B2B industries? Absolutely. How can companies and marketers take advantage of these opportunities? It’s easier than you think. Download Geile/Leon’s “Free Guide to Digital Marketing Success for B2B Companies,” and find out for yourself.

The Blurring Lines of Owned, Paid & Earned Media

Geile/Leon Marketing Communications
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]

The New Facebook 2013: How They are Keeping Up with Change

Geile/Leon Marketing Communications
Not everyone likes change. With today’s announcement from Facebook, you can expect a fair share of negative feedback from traditionalists and late-adopters. The historic and iconic Facebook image continues to change over the years in order to keep up with the mobile lifestyles that exist today where there’s never any time. We have recently seen […]

Why We’re Proud To Be An Idea Town

Geile/Leon Marketing Communications
They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week But the closing of ADDY Week is always a bittersweet feeling, right? Another […]

What the New Google AdWords Enhanced Campaigns Mean for Future of SEM

Geile/Leon Marketing Communications
NEW CAPABILITIES, NEW LIMITATIONS OR BOTH? The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on […]
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