The Big Game vs. The Big Picture

Geile/Leon Marketing Communications
Every industry has “their Super Bowl.” Some have conventions, others have awards shows, but for advertising professionals, our Super Bowl is, well, the Super Bowl. Each year, major brands pony up massive amounts of money for a 30-second spot during the big game, often launching new campaigns or products in the process. It’s the biggest […]

Trending from G/L: Above the Fold is a Myth

Geile/Leon Marketing Communications
‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, […]

Federal Railroad Administration Conference

Geile/Leon Marketing Communications
Last week, Geile/Leon President Tim Leon attended the Federal Railroad Administration’s Grade Crossing Research Needs Workshop held in downtown St. Louis. The workshop focused on issues regarding rail safety, including engineering and technology, enforcement, community outreach and education, hazard management, and human factors. The workshop brought together state, federal, and international experts to prioritize specific […]

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

Healthcare Marketing Blogs

Dan Diveley
We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.

Trending from G/L: New TV Tracking Opens New Doors for Brands

Mary Sawyer
These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

The Trouble with Design Templates

Ben Schwab
There’s no doubt the use of templates can prove beneficial. We have created them successfully for a multitude of clients and continue to do so. But whether the benefits outweigh the possible pitfalls is ultimately up to you and should be carefully considered.

Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign

Luke Smith
Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.

Trending At G/L: Size Matters Not – Creating Gaming’s Largest Universe with a Tiny Team

Geile/Leon Marketing Communications
It’s an impressive gaming universe, created on a shoestring budget (with a relatively small 6GB install size to boot) by a relative handful of incredibly dedicated and resourceful developers.

Geile/Leon Marketing Communications Wins New Business and Awards

Mary Sawyer
“We’ve thoroughly enjoyed working with our newest clients primarily because they’re great organizations to work with,” said Tim Leon, President and Lead Strategist at Geile/Leon Marketing Communications.
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