Behind the Scenes: Product Videos for Major Retailers (with Lincoln Electric)

Dan Diveley
We recently had the opportunity to jump in the retail video phenomenon for our client, Lincoln Electric, a major manufacturer of welding products and related accessories.

Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride

Geile/Leon Marketing Communications
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.

Trending from G/L: Modern Family gets smart with REALTORS brand integration

Geile/Leon Marketing Communications
One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.

You’re Never Too Small for Inbound Marketing

Dan Diveley
Inbound Marketing can bring success to your business at any scale - here's one example.

Trending from G/L – Selfridges takes stand for body positivity

Geile/Leon Marketing Communications
When they're done right, body positivity messaging can make a brand warm and approachable.

Winning Habits of B2B Brands

Dave Geile
A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.

B2B: Build Your Brand With Instagram

Geile/Leon Marketing Communications
There is no failing at Instagram if you create compelling content.

Effectively Launching Your B2B Twitter Identity

Geile/Leon Marketing Communications
The easiest way to ramp up your identity on Twitter is to get comfortable and show that you want to be there.

Geile/Leon Wins Two Telly Awards for Union Pacific Safety Initiative

Mary Sawyer
Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

The Value of a Strong Brand

Dan Diveley
Trends come and go but a strong brand plays a vital role in a company’s long-term success.