Category: Branding

It’s important to remain relevant in this fast-moving world, especially as a brand. When your brand falls behind and loses its luster in the marketplace, it can quickly feel daunting and nearly impossible to catch up. Here at G/L, we want to help brands become dynamic so they are able to adapt and remain aligned […]

The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]

As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated.  Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation.  And that has marketers searching for stability in a sea of uncertainty. That stability comes […]

Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of […]

There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother […]

During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? […]

If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a […]

When we talk about branding, many would immediately begin thinking about how it works in relationship to the sales cycle and staking a claim in the consumer marketplace. But what about the human resources marketplace?  We all understand how vital our staff is to our success, not only in their skillset, but also their fit […]

It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to […]

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, […]