Category: Trending Now
Trending from G/L: Media Planning and House of Cards
The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.
Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign
Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.
Trending At G/L: Size Matters Not – Creating Gaming’s Largest Universe with a Tiny Team
It’s an impressive gaming universe, created on a shoestring budget (with a relatively small 6GB install size to boot) by a relative handful of incredibly dedicated and resourceful developers.
Trending from G/L: Spector typeface tool is coming soon to a creative near you
Everyone at G/L was super impressed by the Spector typeface tool. Anything that increases productivity while also increasing our “visual literacy” is a must have in our book.
Trending from G/L: Why Ili Means You Wasted Your Time on Rosetta Stone
The first generation ili is currently capable of translating between Chinese, Japanese, and English, facilitating nearly instant multilingual conversation between any combinations of the three.
Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.
Trending from G/L: Modern Family gets smart with REALTORS brand integration
One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.
Trending from G/L – Selfridges takes stand for body positivity
When they're done right, body positivity messaging can make a brand warm and approachable.
Winning Habits of B2B Brands
A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.
Trending from G/L: A Report On Millennials that stands out
There are a lot of articles about Millennials out there. This one actually wasn't that bad.