Category: Strategy

G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.

With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Jet.com is kind of like an online version of Costco without having to buy everything in bulk.

Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.

Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.

So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.

It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.

A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.