Category: Integrated Marketing

Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.

Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.

Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

Even before he'd played his first professional game for the Cleveland Cavaliers in 2003, Nike had signed LeBron James to a deal worth $90 million.

Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.