Category: Integrated Marketing
Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign
Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.
Trending At G/L: Size Matters Not – Creating Gaming’s Largest Universe with a Tiny Team
It’s an impressive gaming universe, created on a shoestring budget (with a relatively small 6GB install size to boot) by a relative handful of incredibly dedicated and resourceful developers.
Geile/Leon Marketing Communications Wins New Business and Awards
“We’ve thoroughly enjoyed working with our newest clients primarily because they’re great organizations to work with,” said Tim Leon, President and Lead Strategist at Geile/Leon Marketing Communications.
Trending from G/L: Why Ili Means You Wasted Your Time on Rosetta Stone
The first generation ili is currently capable of translating between Chinese, Japanese, and English, facilitating nearly instant multilingual conversation between any combinations of the three.
Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.
Trending from G/L: Modern Family gets smart with REALTORS brand integration
One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.
Trending from G/L – Selfridges takes stand for body positivity
When they're done right, body positivity messaging can make a brand warm and approachable.
Winning Habits of B2B Brands
A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.
B2B: Build Your Brand With Instagram
There is no failing at Instagram if you create compelling content.
Geile/Leon Wins Two Telly Awards for Union Pacific Safety Initiative
Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.