Category: G/L Work

Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.

There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.

We're thankful for everything Children's Home Society does to provide children a better foundation, a better life, and a better future.

Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.

G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.

With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.