Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.
A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!
There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.
Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.