Preparing your Brand for an Acquisition or Merger

Tim Leon
Cost-cutting is a common activity for companies looking to sell or merge. However, one area that companies are investing is branding. Establishing a strong brand position is one of the most powerful, but sometimes overlooked, tools to enhance the value of a company being acquired. And it can provide guidance and direction when integrating and […]

My summer spent at Geile/Leon

Geile/Leon Marketing Communications
by Kyle Crews   I am extremely grateful for my time at Geile Leon this summer. When I entered the door for the first time, I felt like I was instantly a part of the team. In fact, this feeling of inclusion and family led me to the idea I created my project around. I […]

The Digital Download: Futuristic Trends from SMMW22

Melissa Ross
At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]

3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce

Shawn Maher
Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of […]

Online Video Lessons from Quarantine: Why Your Message Matters So Much

Shawn Maher
As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon […]

Our Public Library Campaign Comes from the Heart

Geile/Leon Marketing Communications
It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want […]

Community Outreach: Focus on People, Not Products

Shawn Maher
Despite the insistence of conspiracy theorists decked out in the latest tin foil hat fashion, marketing isn’t just a way to trick people into buying something. Very often, it might not be trying to sell a thing. That’s especially true when it comes to community outreach.  For some of our clients, the objective of our […]

Finding Creativity: My Summer as a G/L Intern

Since I first decided I wanted to work in video production, finding my creative voice has been a journey. I’ve worked on many projects and created a lot of different content that has pushed my ideas in varying directions, but never have I worked in such a place as this where I was surrounded by […]

4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon Marketing Communications
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]

Building Buyer Personas for Rural Lifestyle

Melissa Ross
In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday […]
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