Category: G/L Culture

Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.

In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.

Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

TRENDING NOW FROM G/L Every Monday the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We decided that […]

Last week we talked about 3-D printing, this week we have another side of production called CLIP, we talk about how to win over millennials and an inspiring interactive web exhibit.

Every Monday G/L brings you one of our favorite trends in marketing and design. This week we talk about Tinder users at SXSW, 3-D printing changing the face of healthcare and Converse telling a story about their shoes.

Read this six quick tips on how to improve your creative brainstorming techniques for the most efficient brainstorming sessions and business ideas.

January was a big month for Geile/Leon. Kathy Leonard, our VP of Public Relations, officially retired after 14 years with the company. We are sad to see her go, but hope that she’ll still pop in once in awhile for our Friday happy hour (when she’s not golfing or traveling, of course). But, it’s true what they […]

Geile/Leon does a lot of work targeting millennials…we’re always talking about their social media habits, FOMO, brand interaction, decision making processes, etc. What we don’t always focus on is how this generation looks at things differently than their predecessors – especially when it comes to culture and race. Being a millennial myself, it’s honestly something I don’t even […]

Every Monday after our weekly status meeting we have a trend update. G/Lers are encouraged to bring and share a trend with the group with the intention of starting some internal discussion and sparking an idea for a client. We share both macro and micro trends and people bring a variety of topics – design, technology, […]