The Nancy Factor

Geile/Leon Marketing Communications
It’s funny how a simple hello can say so much. If you’ve visited Geile/Leon in the last 16 years, you are familiar with the cheery hallmark of Nancy Nava. “I am such a morning person,” she says with a smile, but her sunny disposition is contagious and unwavering all day, everyday. G/L credits Nancy as […]

ROI of Employee Wellness: It’s a New Year and time to slim down that waste line

Geile/Leon Marketing Communications
January 1st is the go-date on health resolutions across America, but have you considered the benefits of improving your employees’ health? What is the ROI of employee wellness for your business? Well, according to Forbes writer, Tony Zook, “It should come as no surprise that healthy employees boost a company’s bottom line. They experience less […]

Jedi Copywriting: My path as a Padawan learner

Geile/Leon Marketing Communications
Recently I was at the Ad Club Creative Symposium, the creative gathering for St. Louis advertising agencies. And my favorite presentation was the speaking duet, John January and Tug McTighe, who discussed the parallels of a little known Sci-fi series, Star Wars, and modern copywriting. Surprisingly, the 2 universes are more corollary than I ever imagined. […]