Category: Digital

TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

Marketing, PR and advertising all aim to tell stories of the brand. Telling a story digitally can be a challenge – especially in an industry where the audience is knowledgeable and looking to connect personally in a digital experience. The Equine industry is one that features many great stories of the relationships between humans and […]

Marketing to High School Students While high school seniors are making their final college attendance decisions in the spring, higher education marketers are planning to connect with students attending college in 2016. Student visits start in the fall and the search for the perfect school is underway. Thinking about this process, the amount of options […]

The strategy, planning and impact of digital media advertising opportunities have a large payoff in visibility and overall business. We created a webinar and presentation with our partner, Goodway Group, about tackling the opportunities digital media advertising presents.

Last week we talked about 3-D printing, this week we have another side of production called CLIP, we talk about how to win over millennials and an inspiring interactive web exhibit.

Every Monday G/L brings you one of our favorite trends in marketing and design. This week we talk about Tinder users at SXSW, 3-D printing changing the face of healthcare and Converse telling a story about their shoes.

For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.

Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.

Your goal as a marketer should include the distribution of varying content across multiple media and platforms – or at least as your budget allows. You should make efficient and confident decisions that give consumers the opportunity to interact with your company, and eventually purchase your product or service. But…you can’t just push content for […]

Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind. Mobile First & Retina-Ready: It […]