Category: Digital
How to fight Ad Blockers? More Quality Content and Native Advertising
Good native advertising, like good public relations, should be informative and relevant to the reader.
How G/L and Union Pacific are getting teens’ attention on rail safety
The Union Pacific Crossing Accident Reduction Education and Safety (UP CARES) public safety initiative reminds both drivers and pedestrians to stop, look and listen when approaching railroad crossings and to always expect a train.
Get your Marketing Score Report and Assessment
A Marketing Score can help agencies and businesses figure out what areas of their digital presence need work.
Display Advertising on the Decline? Well, yes and no.
While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.
Does subtlety work in LinkedIn marketing?
Want to be successful at LinkedIn marketing? Either have a lot of money or be really creative.
Trending from G/L: Parallel Parking made easy and the flying car of tomorrow
A new flying car prototype has the G/L team geeking out.
Trending from G/L: Why DraftKings and FanDuel are EVERYWHERE
With a combined $800 million in investment funding for DraftKings and FanDuel, you’ll be seeing video testimonials of Average Joe’s striking it rich for the rest of the year, at the very least.
Trending from G/L: Building a soccer brand from scratch with LAFC
Los Angeles Football Club is attempting to build a rapport with millennial fans well before a soccer ball is even kicked.
Trending from G/L: New Color Insights…by listening?
Technology is changing people’s lives and becoming apart of them—literally in this colorful case.
Trending from G/L: Does Lily make high tech camera technology accessible?
We asked our team what would be the first thing they would do with awesome camera technology like Lily.