Category: Digital

The first ads hit Instagram this winter. Did you notice? Hopefully not. There’s a lot of buzz surrounding how brands should use Instagram ads and if “favorites” or “followers” actually translates into dollars. I think I have déjà vu…Do you remember when people asked if “likes” or “retweets” meant anything? Then people started to realize […]

By mid-November, chief marketing officers and their teams are deep in the trenches of planning for the upcoming year. They are evaluating successes, failures and opportunities for growth. Whether you’re just beginning or wrapping up, consider these few thoughts if you haven’t already.

It’s been some time now that we’ve worked closely with our client (and friends) at XIOLINK, the industry leader in fully-managed IT solutions. XIOLINK acts as an extension of a business’ internal IT department, which frees up their time to work on more strategic IT initiatives that help grow their business. There’s no red tape, […]

Email subject lines are the gatekeepers to a successful email campaign. The amount of click throughs or conversions may hinge on just a few words. So, it’s time to ask yourself, are you maximizing that subject line.

I recently came across a compelling article about when to use your individual Twitter account versus company account for B2B relationship building. There are a few takes on what approach is the most beneficial, but ultimately, it’s an individual choice. A choice that should be made after some serious consideration.

It’s time everyone learns what exactly the keyword “(not provided)” means when looking at your Google Analytics dashboard. On October 18, 2011, Google made an announcement to the public that they would begin making search more secure….for everyone else but the people of Google. Yes, that’s right. I said October 18, 2011…

What do kittens, Rick Astley and a Korean pop star all have in common? Virality. This new term has been the holy grail for businesses and marketers ever since a dancing baby caught all of our attention back in 1996. But what is it exactly? Virality is when an ad or video gets liked and […]

It’s 2013 and trade shows aren’t going anywhere, so shouldn’t you start improving your trade show ROI? Get the seven tips you and your company need to start using digital technology and understand how to supplement the trade show experience — ultimately leading to stronger customer relationships, new business opportunities and profitable sales leads.

Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive […]

We all have one in the office, the person who likes every post, retweets every article and seems to spend their day being a social media butterfly instead of focusing on their job. You might wonder why the boss keeps this person around, but the answer is actually pretty simple, they’re probably one of the […]