Category: Creative

Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

The recent FIFA scandal puts sponsors on the hot seat. How should they respond?

Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

I’m a Mount Everest Freak! I’ve read all the survivor books including Into Thin Air and Left for Dead. While my chances of getting to Everest anytime soon are slim (like a snowball’s chance in hell…pardon the pun), I came across one of the most engaging infographics I have ever encountered, called Scaling Everest. It’s an interactive infographic published online by the Washington Post that takes you on a virtual climb up to the peak of Everest - all from a simple click or swipe of your mouse.

While it’s true that Instagram has evolved dramatically since being initially released in 2010, at least one main value holds true: strong visual content compels people.

Creating engaging content should be one of the biggest objectives for most brands for the foreseeable future. However, sometimes there is a disconnect in defining what engaging content actually looks like. While primarily text-based blogs (like this one!) are incredibly important, being creative about the vehicle that content is served on is evolving rapidly...

TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

TRENDING NOW FROM G/L Every Monday the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We decided that […]