Category: Branding
Real Price Transparency in Healthcare – I’ve seen it!
There’s a tremendous opportunity to make price transparency real for patients and offer valuable information that helps them make informed healthcare decisions.
Mobile Apps in 2016 – The fad is over, but the market is still there
Mobile Apps are still a critical tool when they address a key need.
Trending from G/L – Best Christmas Ads 2015
The Best Christmas Ads 2015 bring some high-quality emotion to the table.
Giving back with Children’s Home Society
We're thankful for everything Children's Home Society does to provide children a better foundation, a better life, and a better future.
Trending from G/L: Oskar Blues Fuels American Outlaws and St. Louis Soccer
The future for both Oskar Blues and The American Outlaws seems bright.
REI stays true to brand despite Black Friday temptation
REI is making the right move in making Black Friday a paid holiday for its employees.
How to fight Ad Blockers? More Quality Content and Native Advertising
Good native advertising, like good public relations, should be informative and relevant to the reader.
How G/L and Union Pacific are getting teens’ attention on rail safety
The Union Pacific Crossing Accident Reduction Education and Safety (UP CARES) public safety initiative reminds both drivers and pedestrians to stop, look and listen when approaching railroad crossings and to always expect a train.
Get your Marketing Score Report and Assessment
A Marketing Score can help agencies and businesses figure out what areas of their digital presence need work.
Display Advertising on the Decline? Well, yes and no.
While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.