Category: Branding

One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.

When they're done right, body positivity messaging can make a brand warm and approachable.

A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.

There is no failing at Instagram if you create compelling content.

Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

Trends come and go but a strong brand plays a vital role in a company’s long-term success.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.

Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.

Whether you’re on the B2B or B2C side of things, there’s value in inbound marketing.