Category: Trending Now
Trending Now from G/L: Jet.com wants to change the online retailers landscape
Jet.com is kind of like an online version of Costco without having to buy everything in bulk.
Trending from G/L: What Makes Mobile Marketing Matter?
Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.
Trending from G/L: Does YouTube have a legitimate online video competitor in Vessel?
It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.
Trending from G/L: Hiring an Advertising Agency the Right Way
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.
Trending from G/L: Twitter Ads Get More Personal
New options in Twitter Ads will definitely be a part of how the user experience for the platform continues to evolve.
Trending from G/L: Sponsored Content on Instagram keeps growing
Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.
Trending from G/L: Rail Safety getting the Google treatment
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.
Trending from G/L: How far will personalized marketing and advertising technology go?
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.
Trending from G/L: How Nike’s relationship with LeBron remains timeless
Even before he'd played his first professional game for the Cleveland Cavaliers in 2003, Nike had signed LeBron James to a deal worth $90 million.
Trending from G/L: How Patagonia let Denali have the spotlight
Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.