Trending from G/L: What Makes Mobile Marketing Matter?

Geile/Leon Marketing Communications
Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Trending from G/L: Does YouTube have a legitimate online video competitor in Vessel?

Geile/Leon Marketing Communications
It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.

Trending from G/L: Hiring an Advertising Agency the Right Way

Geile/Leon Marketing Communications
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Trending from G/L: Twitter Ads Get More Personal

Geile/Leon Marketing Communications
New options in Twitter Ads will definitely be a part of how the user experience for the platform continues to evolve.

Trending from G/L: Sponsored Content on Instagram keeps growing

Geile/Leon Marketing Communications
Advertising on social media is big business in general, but there’s currently around $1 billion dollars of sponsored content on Instagram alone.

Trending from G/L: Rail Safety getting the Google treatment

Geile/Leon Marketing Communications
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.

Trending from G/L: How far will personalized marketing and advertising technology go?

Geile/Leon Marketing Communications
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

Trending from G/L: How Nike’s relationship with LeBron remains timeless

Geile/Leon Marketing Communications
Even before he'd played his first professional game for the Cleveland Cavaliers in 2003, Nike had signed LeBron James to a deal worth $90 million.

Trending from G/L: How Patagonia let Denali have the spotlight

Meg Strange
Brands have to be careful with emotion, though. They can’t just jump on a serious issue solely for the purpose of banking off its attention—consumers hate this.

Trending from G/L – Marketing Buzzwords aren’t even real anymore

Geile/Leon Marketing Communications
It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]