Category: Strategy
The Blurring Lines of Owned, Paid & Earned Media
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]
What the New Google AdWords Enhanced Campaigns Mean for Future of SEM
NEW CAPABILITIES, NEW LIMITATIONS OR BOTH? The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on […]
Should I Tweet It? Post it? Share It? When?
As an active member of social media, do you know the most effective time to post something so that you reach your largest available audience? What about when it comes to content, what works? What doesn’t? Well, let’s just say there is a big difference in answers when you pose these questions for B2B audiences […]
Making It Mean Something For 23 Years
This past Saturday, November 3, marked 23 years in business for Geile/Leon Marketing Communications. We celebrated with employees on Friday with a lunch and a presentation from our management team titled, Make It Mean Something.
The 2013 Media Marketplace—An Opinion
Call me an optimist (or pessimist if you’re the one who has to buy media in a high demand marketplace), but my bet is that advertisers will encounter a rather robust 2013 marketplace, relative to recent non-election years. While I don’t have a crystal ball, there is a lot of recent news leading me to […]
You Can’t Win Without a Game Plan
What’s it like to develop a game plan for the new business year? Geile/Leon Director of Account Services, Miranda Warren, explains some helpful insight, tips and advice to setting the agenda and goals for the year around the corner. These words of wisdom go along way in creating a successful marketing and advertising plan that […]
Celebrity Spokesperson: Can they benefit the brand?
With the popularity of branding today, the question becomes—can a celebrity spokesperson enhance brand image and positively predispose customers to the brand. There is no right or wrong answer here, but our belief is that you have to pick the right spokesperson. Here’s some insight on how to do just that!