Category: Strategy

Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

The marketing support you provide during each crucial phase of the product life cycle can greatly impact the length of each phase and the success of your product.

Even before he'd played his first professional game for the Cleveland Cavaliers in 2003, Nike had signed LeBron James to a deal worth $90 million.

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

The recent FIFA scandal puts sponsors on the hot seat. How should they respond?

We all know that creating consumer demand grows your brands. Product managers live and breathe this every day…but what do you have to do to create this demand? How do you keep your brand relevance and awareness high in the marketplace?