Category: Public Relations
Trending from G/L: Social Impact Cruises
In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.
Trending from G/L: How can FIFA sponsors weather the storm?
The recent FIFA scandal puts sponsors on the hot seat. How should they respond?
Writing Style Guide: 10 AP Style Tips You May Not Know
Use our writing style guide with tips, hints an examples to keep your media writing and AP Style knowledge sharp.
Trending Now from G/L: Brand Storytelling, Groupon’s Social Win, Web Design and Knowing Your Consumer
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]
Can You Afford Not to Have a Crisis Management Plan?
Property insurance, product liability insurance, business interruption insurance… you probably have policies in place to help with those risks, but what about protecting your brand during and after a crisis? A crisis management plan becomes a necessity when dealing with the public eye and brand awareness. Review our advice and download our checklist to see how your crisis management plan would hold up in a crisis.
Welcome to G/L, Mary Sawyer!
January was a big month for Geile/Leon. Kathy Leonard, our VP of Public Relations, officially retired after 14 years with the company. We are sad to see her go, but hope that she’ll still pop in once in awhile for our Friday happy hour (when she’s not golfing or traveling, of course). But, it’s true what they […]
Holiday Extravaganza
Last night kicked off the first night of the Holiday Extravaganza at The Chase Park Plaza in St. Louis, MO. For the past few months Kathy Leonard, VP of Public Relations, and Meg Strange, Assistant Account Executive, have worked with the Chase to plan this month-long event. Last night, attendees were joined by Santa and Mrs. Claus […]
Content Marketing? What Content?
Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.
Trade Shows: Hard On the Feet, Good for Business
Sixty-nine percent of contractors recently surveyed said they learn about new products at trends by attending trade shows. A few months ago, Geile/Leon conducted this survey among home improvement/remodeling professionals, the results of which were published in our white paper, A Special Report For Home Improvement Product Manufacturers: The Big Payoff Awaits Those Who Invest […]
The Value of Media Training
Over the years, I’ve had the opportunity to conduct dozens of media training sessions for hundreds of people, from account executives to chief executives of some of the world’s largest companies. Before venturing into public relations, I spent many years as a broadcast journalist on the other side of the microphone, so I know how […]