Category: Public Relations

Fans of the popular Netflix series “Back Mirror” are no strangers to its delightfully dark, prescient perspective on the human condition, our cultural relationship with technology, and how those things will often come to odds with one another. One episode in particular, Nosedive, imagines a world where people can rate each other from one to […]

I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people […]

As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

Getting the best media coverage from a trade show may take some extra planning, but it's worth it.

REI is making the right move in making Black Friday a paid holiday for its employees.

Good native advertising, like good public relations, should be informative and relevant to the reader.

Because of social media, it is important for your brand to always be equipped to not only embrace the good, but also prepare for the worst.

So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]