Category: Planning

The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.

The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.

Brand refresh exercises are growing in popularity among internal marketing managers.

Getting the best media coverage from a trade show may take some extra planning, but it's worth it.

New Product Launches are an exciting time for a company - especially when they're done right.

One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.

Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

Trends come and go but a strong brand plays a vital role in a company’s long-term success.

A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.