Trending from G/L: Media Planning and House of Cards

Ben Schwab
The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.

Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride

Geile/Leon Marketing Communications
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.

Top G/L Tips: Tim Leon on Brand Refresh benefits

Tim Leon
Brand refresh exercises are growing in popularity among internal marketing managers.

Top G/L Tips: Mary Sawyer on Trade Shows

Geile/Leon Marketing Communications
Getting the best media coverage from a trade show may take some extra planning, but it's worth it.

Top G/L Tips: Randy Micheletti on New Product Launches

Randy Micheletti
New Product Launches are an exciting time for a company - especially when they're done right.

Trending from G/L: Modern Family gets smart with REALTORS brand integration

Geile/Leon Marketing Communications
One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.

Geile/Leon Wins Two Telly Awards for Union Pacific Safety Initiative

Geile/Leon Marketing Communications
Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

The Value of a Strong Brand

Dan Diveley
Trends come and go but a strong brand plays a vital role in a company’s long-term success.

Be Disruptive In Everything You Do – Especially Your Healthcare Marketing

Dave Geile
A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

How Effective Healthcare Marketing can limit Patient Outmigration

Dan Diveley
Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.
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