Missed Media Opportunities: Industry Trade Shows

Geile/Leon Marketing Communications
Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?

Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Marketing Communications
There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation […]

Building Buyer Personas for Rural Lifestyle

Melissa Ross
In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday […]

Trending from G/L: Brands Taking a Stance

Melissa Ross
In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of […]

How User-Generated Content Is A Necessity For Brand Awareness

Geile/Leon Marketing Communications
If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden […]

Trending from G/L: Millennials Get The Best of Both Worlds With Agrihoods

Melissa Ross
You’ve heard it before and have seen the headlines: “Millennials Are Killing The So-And-So Industry.” Everywhere from diamonds to napkins, millennials are being blamed for the downfall of many industries that were once booming in the past. And now there’s another thing to add to the list: Country Clubs. In the 1990’s, baby boomers flocked […]

Industry Spotlight: Equine Web Design

Randy Micheletti
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

Finding Your Happy Place in Rural Areas

Tim Leon
I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people […]

Healthcare Marketing Blogs

Dan Diveley
We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.

Trending from G/L: New TV Tracking Opens New Doors for Brands

Geile/Leon Marketing Communications
These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.
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