Category: Integrated Marketing

A Marketing Score can help agencies and businesses figure out what areas of their digital presence need work.

While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.

Want to be successful at LinkedIn marketing? Either have a lot of money or be really creative.

With a combined $800 million in investment funding for DraftKings and FanDuel, you’ll be seeing video testimonials of Average Joe’s striking it rich for the rest of the year, at the very least.

Los Angeles Football Club is attempting to build a rapport with millennial fans well before a soccer ball is even kicked.

Technology is changing people’s lives and becoming apart of them—literally in this colorful case.

So, as we say to all of our clients, whether they are marketing to millennials or any other demographic, you have to understand the “why” and “how” of the audience.

The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.

Major consumer brands are jumping on-board and gradually perfecting the art of storytelling through these new, unique video formats.

There's some horrible marketing advice out there. We're here to debunk some of those myths.