Category: G/L Approach

by Shannon Sullivan Many organizations find it challenging to determine what metrics they should track to measure their public relations efforts, leaving them unsure if their strategies are driving any real value. Do you feel like your brand is struggling to accurately measure the positive impact PR has on your organization? If so, you’re not […]

PR Planning for 2025: Get a head start now About 68% of journalists rely on PR professionals for original research, trends, and market data, according to the media monitoring and research firm Muck Rack. This is a remarkable figure and illustrates that the vast opportunities a PR program can bring to further your brand’s exposure […]

In 2024, we know consumers are demanding more from the brands they love than ever before. Not just in the products and services offered, or price points amid inflationary concerns, but in their willingness to take a firm stance on values-based issues — and to stick with it.  According to results from a recently released […]

In the ever-evolving landscape of business, 2023 emerged as the year of transformation, marked by a surge in companies redefining themselves. In a world shaped by the profound impact of COVID-19, companies across industries recognized the need for change. Market research firm Hanover reported that 75% of companies revamped their visual identities post-2020, while UpCity’s […]

As a brand manager or CMO, you know all the key points to sell your product or service. You know how to phrase the benefits, whether it’s “time-saving,” “faster response,” “best in class,” “energy efficient” or other descriptive terms. You know how to find the benefits and separate them from the features. Marketing 101. While […]

As 2023 comes to a close, it’s time to look forward to 2024. But before that, let’s go back to the future…when we were staring into our crystal marketing ball to see what 2023 had in store for us. Did we hit the mark? Did we miss it? And what does the marketing landscape for […]

In a world saturated with content and digital noise, positioning yourself as a thought leader in your field is a game-changer. Podcast appearances are an excellent way to showcase your expertise and gain exposure across targeted industries. At our agency, we’ve been on a mission to build our reputation and support our social media efforts […]

When we approach a brand refresh, both our team and our clients feel a great sense of excitement. It’s an opportunity to envision what the brand is and what it could become. And it’s a way to chart a course to get there. A new chapter. With Ursuline Academy, they arrived with 175 years of […]

Cost-cutting is a common activity for companies looking to sell or merge. However, one area that companies are investing is branding. Establishing a strong brand position is one of the most powerful, but sometimes overlooked, tools to enhance the value of a company being acquired. And it can provide guidance and direction when integrating and […]

In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]