Category: Advertising

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

In the first year alone, 18,000 travelers will spend more than 55,000 days volunteering.

Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

The recent FIFA scandal puts sponsors on the hot seat. How should they respond?

Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

Recently, Ken Wheaton of Advertising Age wrote an opinion piece on ad viewability. We shared the piece in our meeting this morning, and because Game of War ads make me want to pull my hair out, and I suppose more importantly because of viewability, I felt the need to share.

Moms spend more than 2.5 trillion dollars per year …yet 91% of them feel that advertisers don’t understand them. Marketing to moms occurs across most industries. However, healthcare is an industry where moms are very specifically targeted. With healthcare prices rising, consumers getting smarter and reviews online influencing purchase decisions, healthcare marketers have an opportunity to lead […]