Category: Advertising

The first ads hit Instagram this winter. Did you notice? Hopefully not. There’s a lot of buzz surrounding how brands should use Instagram ads and if “favorites” or “followers” actually translates into dollars. I think I have déjà vu…Do you remember when people asked if “likes” or “retweets” meant anything? Then people started to realize […]

There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (Impacked has a huge range of wholesale jars and more) who have recyclable […]

By mid-November, chief marketing officers and their teams are deep in the trenches of planning for the upcoming year. They are evaluating successes, failures and opportunities for growth. Whether you’re just beginning or wrapping up, consider these few thoughts if you haven’t already.

Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.

Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. – Mahatma Gandhi

A little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and […]

Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive […]

It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new […]

Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be […]