BOLO – Evaluating New Brand Opportunities

Geile/Leon Marketing Communications
Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]

Why Hire With Your Brand in Mind?

Geile/Leon Marketing Communications
Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.

Find Your Brand, Find Your Voice, Find Your Customers

Geile/Leon Marketing Communications
Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. – Mahatma Gandhi

Understand People & You’ll Understand Business

Tim Leon
A little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and […]

Advertising As We Know It Is Dead: Innovation Uncensored

Geile/Leon Marketing Communications
Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive […]

Do You Know Who You’re Talking To Online? How Advertisers Are Getting It All Wrong

Geile/Leon Marketing Communications
It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new […]

#UMSLdigital Media Marketing Conference Recap

Geile/Leon Marketing Communications
Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be […]

Design, Detail & Draper: The Anticipated Return of Mad Men

Geile/Leon Marketing Communications
It’s fair to say that, as an industry, we can’t get enough Mad Men. And what is particularly interesting and inspiring, for me, is the show’s authenticity. Creator and Executive Producer Matthew Weiner’s attention to detail is all there, from costume — to set design — to storyline.

Geile/Leon Named A Top Small Agency by BtoB Magazine

Geile/Leon Marketing Communications
  Things like this wouldn’t be possible if it weren’t for our clients and G/Lers around the agency. We want to say thank you to everyone involved in making last year mean something. We’re excited about the things to come and look forward to an even better year in 2013. #MakeItMeanSomething

The Blurring Lines of Owned, Paid & Earned Media

Geile/Leon Marketing Communications
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]