Category: Trending Now

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

The recent FIFA scandal puts sponsors on the hot seat. How should they respond?

I’m a Mount Everest Freak! I’ve read all the survivor books including Into Thin Air and Left for Dead. While my chances of getting to Everest anytime soon are slim (like a snowball’s chance in hell…pardon the pun), I came across one of the most engaging infographics I have ever encountered, called Scaling Everest. It’s an interactive infographic published online by the Washington Post that takes you on a virtual climb up to the peak of Everest - all from a simple click or swipe of your mouse.

Recently, Ken Wheaton of Advertising Age wrote an opinion piece on ad viewability. We shared the piece in our meeting this morning, and because Game of War ads make me want to pull my hair out, and I suppose more importantly because of viewability, I felt the need to share.

Creating engaging content should be one of the biggest objectives for most brands for the foreseeable future. However, sometimes there is a disconnect in defining what engaging content actually looks like. While primarily text-based blogs (like this one!) are incredibly important, being creative about the vehicle that content is served on is evolving rapidly...

TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]